Case studies

Selected work

Each story follows the same shape: the situation, what I did, what I learned, what changed.

  1. 01

    Riding the AI Shift at Decktopus

    How we turned the AI wave into 1.5M new users in six months.

    Decktopus AI1.5M new users in six months

  2. 02

    Finding the B2B Side of a Consumer Product

    How a pattern in our user data became a sales motion, and a creator program filled it with 148 qualified sales calls in 2.5 months.

    Decktopus AI148 qualified sales calls in 2.5 months

  3. 03

    From Domain Authority 5 to 72, Then AI Search

    Building organic search from almost nothing, and getting ready for the day people stopped only googling.

    Decktopus AI5 to 72

  4. 04

    Research That Shapes What We Build

    How I turn surveys, online communities and ad tests into decisions the product team can use.

    Decktopus AI

  5. 05

    Building My Own Growth Tools

    When a small team needs to work like a big one, I build the tool instead of hiring for the task.

    Decktopus AI

  6. 06

    Triwi, Starting a Company as a Student

    Seven years of building a femtech brand from zero, with no budget and no one to hand things to.

    Triwi2018 to 2025