Triwi, Starting a Company as a Student
Co-Founder, Triwi · 2018 to 2025
Seven years of building a femtech brand from zero, with no budget and no one to hand things to.
The situation
In 2018, as an engineering student, I co-founded Triwi, a femtech brand built around a smart bra. We had an idea, no money and no audience.
What I did
We funded the company through crowdfunding and grants. I built the brand, the website and every growth channel myself, and grew a community of 5,000+ users around a topic most brands avoided talking about.
What I learned
Everything I do at work today started here: talking to users before building, finding the one channel that works, and doing a lot with very little. Running my own company also taught me what it feels like to own the outcome completely.
What changed
Triwi ran from 2018 to 2025. It is the reason I think like a founder in every role I take.