Growth leader, founder, builder.

2020 to present

Decktopus AI · Head of Growth

AI presentation and content tool spun out of a venture studio, now 5M+ users. One of the first marketing hires. I built the marketing function and growth motion from scratch and work with founder-level scope next to the CEO and CTO.

• Set up the marketing function from zero, then grew and led a team of up to 5 people across content, social, influencers and paid. Own the growth budget.
• Run every growth channel end to end: paid search and social (Google, Meta, ChatGPT Ads), SEO and AI search visibility, influencer and creator programs, affiliates, partnerships, social media, email and the website.
• Grew domain authority from 5 to 72 through SEO and content, and started working on AI search visibility (AEO/GEO) early.
• Grew the affiliate program to 2,000+ partners and built partnerships with other companies and creators.
• Led expansion into new markets with localized pricing, positioning and campaigns.
• Own revenue optimization: pricing, plan structure, the pricing page and upgrade flows.
• Grew a large consumer user base through organic, paid and creator channels, plus webinars and community.
• Saw individual users bringing in their teams and built a B2B sales motion around it: lead flow, sales calls and demos.
• Built a LinkedIn creator program for business buyers that brought 148 qualified sales calls in 2.5 months.
• Worked with the product team before the AI shift to decide what to build, then led the launch that brought 1.5M new users in 6 months.
• Run our yearly surveys of professionals and turn them into whitepapers with sector insights, used in content, PR and sales.
• Before feature launches, research users on Reddit, Product Hunt and online communities, and bring the insights to the team: who it is for, what pain it solves, how to position it.
• Act as product marketer for feature launches: positioning, messaging, launch plan and rollout across channels.
• Run RFM analysis, user segmentation, churn and LTV analysis on product data with SQL and Python, and use them for targeting, retention and pricing decisions.
• Set up and audit tracking across GA4, PostHog and ad platforms so budget decisions rest on clean data.
• Run experiments such as creative tests (influencer vs. UGC), landing page and pricing tests.
• Built AI workflows with Claude Code (content refresh pipeline, AI-generated UGC creator, inbox and affiliate reviews, reporting) so a small team works like a large one.

2018 to 2025

Triwi · Co-Founder

Femtech consumer brand around a smart bra.

• Started it as a student and ran it for seven years. Funded it through crowdfunding and grants.
• Built the brand, website and every growth channel from scratch, and grew the community to 5,000+ users.

2026 to present

Resonance App Studio · Founder

Small iOS app studio. We ship a new app every month, test it with paid ads, then kill it or scale it.

• Handle positioning, App Store pages and acquisition for each app.
• Built an AI-generated creator persona to grow apps organically with no marketing budget.

thesis stage

NOVA IMS, Lisbon

MSc Data-Driven Marketing

• Thesis: an AI agent runs ad campaigns in a simulated market. I study how it reasons, where it does well and where it fails. The test design builds on the user type and pain method I use in my own companies.
• Research projects: qualitative study on AI and presentation work, interview study on wearable tech users, social media text mining with Python (sentiment, topic modeling).
• Coursework: digital analytics, data science for marketing, marketing engineering, market research, consumer behavior.

2015 to 2020

Izmir Institute of Technology

BSc Chemical Engineering, minor in Mechanical Engineering