Head of Growth · Entrepreneur · Lisbon
I find what makes products grow.
I'm Alara, Head of Growth at Decktopus AI and an entrepreneur based in Lisbon. I was one of the first marketing hires at Decktopus and helped grow it to 5M+ users. Before that, I started my own company as a student. I like the early, messy part of growth: picking up an open problem, testing until something works, then building on it.
What you'll find here: stories of how I grew products, the research behind them, and the tools I build for my own work. You can also ask the chat anything about my experience, or paste a job description to see how well I fit.
Stories of how products grew, and what I learned.
- 01
Riding the AI Shift at Decktopus
How we turned the AI wave into 1.5M new users in six months.
Decktopus AI1.5M new users in six months
1.5M new users in six months - 02
Finding the B2B Side of a Consumer Product
How a pattern in our user data became a sales motion, and a creator program filled it with 148 qualified sales calls in 2.5 months.
Decktopus AI148 qualified sales calls in 2.5 months
148 qualified sales calls in 2.5 months - 03
From Domain Authority 5 to 72, Then AI Search
Building organic search from almost nothing, and getting ready for the day people stopped only googling.
Decktopus AI5 to 72
5 to 72 - 04
Research That Shapes What We Build
How I turn surveys, online communities and ad tests into decisions the product team can use.
Decktopus AI
- 05
Building My Own Growth Tools
When a small team needs to work like a big one, I build the tool instead of hiring for the task.
Decktopus AI
- 06
Triwi, Starting a Company as a Student
Seven years of building a femtech brand from zero, with no budget and no one to hand things to.
Triwi2018 to 2025
Curious about something? Just ask.
The assistant answers only from what is on this site: the case studies, the experience and the CV. If the answer is not here, it says so instead of guessing.
Answers come only from the case studies, experience and CV on this site, not from general knowledge. If it isn't here, the assistant says so.
From chemical engineering to leading growth, and building on the side.
- 2015 to 2020
BSc Chemical Engineering, minor in Mechanical Engineering, at Izmir Institute of Technology.
- 2018 to 2025
Co-founded Triwi as a student: a femtech brand built around a smart bra, grown to a community of 5,000+ users.
- 2020 to now
Head of Growth at Decktopus AI. One of the first marketing hires, now 5M+ users.
- 2026 to now
Building on the side: Resonance App Studio, a small iOS app studio.
Things I build for my own work.
Open-source tools on GitHub, built with Claude Code.
cms-blog-optimizer
A Claude Code pipeline that refreshes hundreds of blog posts at once.
product-launch-projects
Reusable video templates for feature launch promos, built in code.
claude-skills
A library of AI skills for my marketing work, from SEO audits to launch planning.
marketing-masters
Data and analytics notebooks from my MSc (Python).
Who I Am After Work
- Out-of-shape tennis player with a good forehand
- New chess player, still losing more than winning
- New runner
- Book lover
- Science fiction film admirer
- Writer wannabe (my essays live on Substack and Medium)
- Chemical engineer who ended up in marketing
- Turkish, living in Lisbon, thinking in two languages
- Has more side project ideas than weekends
- Guilty pleasure: gaming streams
Want the full picture?
The full CV: roles, education, skills and writing.